Knoxville Selling Your Home In 2025 - Here's What Buyers Want
Home Sellers

Selling Your Home In 2025? Here’s What Buyers Want (And How To Deliver It)

Thinking about listing your home in 2025? If so, you’re smart to start planning ahead. With housing inventory rising in many market segments, today’s sellers need more than just a “for sale” sign to stand out.1

The good news? You can still make a strong impression and command top dollar—if you know what today’s buyers are really looking for.

We’ve outlined six of the top homebuyer priorities in 2025, along with a clear action plan to help you position your property for success.

Whether you’re weeks or months away from listing, these insights will help you attract serious offers and maximize your return.

BUYER PRIORITY #1: Move-In-Ready Condition

Buyers want homes that are ready to enjoy from day one. In fact, a recent survey found that 94% of buyers said it was either “very important” or “somewhat important” to buy a home that’s move-in ready.2

Properties that feel fresh and well-maintained are far more likely to attract competitive offers.

Seller Action Plan:

  • Refresh your interior.
    This might include painting rooms in neutral, contemporary colors and swapping outdated fixtures for more modern alternatives. We may also recommend that you take down heavy drapery or dated blinds to brighten your space and clean or replace flooring to create a clean and cohesive look.
  • Fix anything that’s broken.
    If something isn’t working quite right, repair it now. Provide maintenance records, if you have them, and consider a pre-listing inspection to identify potential issues early—helping avoid delays or negotiations later. We can advise you on the best course of action given your circumstances and your home’s condition.
  • Strategically enhance kitchens and bathrooms.
    Modern kitchens and bathrooms are a major selling point for many buyers.3 While you don’t necessarily need a full remodel, smaller updates—like replacing kitchen appliances or retiling a bathroom shower—can make a big difference.
    At a minimum, ensure all surfaces–-including cabinets, countertops, and floors—are clean and in good condition, and address any grout issues or needed repairs.

Our team can help you identify and prioritize strategic improvements that will maximize your home’s appeal and market value. Contact us for a free evaluation!

BUYER PRIORITY #2: Flexible Closing Timelines

Many of today’s buyers are juggling complicated schedules and circumstances, especially if they need to time the sale of their current home with the purchase of their new one.

If you are able to offer a flexible closing timeline, it can deliver an advantage.

Seller Action Plan:

  • Define your ideal timeline and explore your level of flexibility.
    We can discuss your goals and expectations for a closing timeline and consider how much flexibility you might be able to offer buyers. This will depend on your specific circumstances, but additional leeway can be helpful.
  • Make a plan to get out of your home quickly if needed.
    Some buyers need to move out of their current home quickly or relocate by a certain date to start school or a new job. Therefore, they may require an accelerated closing timeline. These buyers will be particularly interested in finding sellers who are willing and able to accommodate a fast closing. Worried about finding a new home if yours sells quickly? We can help you assess your options.4
  • Leverage your real estate agent’s negotiation expertise.
    Closing dates can be tricky to navigate. As experienced professionals, we can help you work through the details to arrive at a mutually beneficial arrangement for you and the buyer.

Trying to figure out a plan for your move? Schedule a free consultation to discuss your specific selling timeline and explore flexible closing options.

BUYER PRIORITY #3: Assistance & Incentives

BUYER PRIORITY #3: Assistance & Incentives

The high cost of purchasing a home leaves many homebuyers financially tapped out. Offering strategic assistance and incentives can make your property stand out and attract a larger pool of potential purchasers.

That’s why, in a recent survey of real estate agents, the majority recommended offering some type of homebuyer incentive.5

Seller Action Plan:

  • Consider closing cost assistance.
    Closing costs remain a significant barrier for many homebuyers, especially first-timers or those with limited savings. You might cover some of these expenses—such as mortgage fees or the buyer’s agent commission—using proceeds from the sale.6  This type of assistance can make a big difference in helping buyers afford your home.
  • Evaluate the value of a mortgage rate buydown.
    Another option popular with buyers is a temporary or permanent mortgage rate buydown.7  This means that you pay a lump sum upfront to reduce their mortgage rate (and their monthly payments), making a home purchase significantly more affordable for buyers.
  • Offer an improvement allowance or home warranty.
    For homebuyers who are already stretched financially, the cost of home improvements and repairs can be a big concern. One way to alleviate those concerns is to offer a home improvement allowance. For example, you could offer to pay a set amount toward new kitchen appliances or to replace worn carpeting. Another solution is to offer buyers a one-year home warranty from a reputable provider.

The most effective incentive strategies will depend on your specific property and its target buyers. Our team can help you identify creative and impactful options tailored to your home.

BUYER PRIORITY #4: Curb Appeal

A well-maintained and visually appealing exterior, often referred to as “curb appeal,” is essential for generating interest and bringing buyers in the door.

In fact, 97% of Realtors say that curb appeal is important to buyers, and research indicates that properties with strong curb appeal tend to sell faster and for higher prices.8

Seller Action Plan:

  • Maintain an immaculate exterior.
    Ensure your landscaping is well-maintained while it’s on the market, with your lawn mowed, hedges trimmed, and flower beds weed-free. If this isn’t your strong suit, invest in a professional service. When it comes to your home itself, a welcoming entrance with a clean, freshly painted front door and updated hardware can make a big difference.
  • Address visible exterior elements.
    Inspect and touch up any peeling or faded paint on the siding or trim, and repair or replace any damaged siding or roofing. Check that your walkways and driveway are in good condition and that your outdoor lighting is sufficient and in working order.
  • Keep things clean.
    Thoroughly power wash the siding, walkways, driveway, and any other exterior surfaces to remove dirt, grime, and mildew. Clean all windows and screens, both inside and out, to maximize natural light and improve the overall appearance of your home.

We’re happy to offer specific recommendations to enhance your property’s curb appeal and to refer you to landscapers, painters, and other professionals for help.

BUYER PRIORITY #5: Functional Spaces

Today’s buyers often prioritize properties that offer flexible and functional living spaces capable of adapting to their evolving needs, ranging from entertaining to remote work.9

This includes the increasing importance of reliable, high-speed internet connectivity, which has become essential for work and school, smart home technology, and overall modern living.

Seller Action Plan:

  • Showcase versatile spaces to highlight their adaptability.
    Stage rooms to demonstrate their potential for various uses, such as a dedicated home office, a guest room that can also serve as a workout space, or a flexible living area that can accommodate a reading nook.
  • Highlight storage and organization solutions.
    Functional living isn’t just about primary spaces—it’s also about smart storage. Showcase built-in shelving, closet systems, and other storage solutions that help keep the home organized and clutter-free. This gives buyers a sense of ease and livability.
  •  Keep connectivity in mind.
    Today’s buyers want high-tech capabilities without sacrificing style.10 High-speed internet access has become increasingly important, and technology features—like home automation systems and built-in charging stations—offer seamless integration while preserving a clean, modern aesthetic. If your home features any coveted technology features, be sure to highlight them.

Our team can help you stage your home to attract more potential buyers. Reach out for our recommendations!

BUYER PRIORITY #6: Energy Efficiency & Sustainability

With rising utility costs and a focus on environmental responsibility and clean living, buyers are looking for homes with eco-friendly features.11

A few small changes can help you make the most of that desire and draw in conscious buyers.

Seller Action Plan:

  • Incorporate and highlight sustainable materials.
    Buyers are increasingly drawn to homes that feature eco-conscious design choices. If you’ve used sustainable materials—like bamboo flooring, recycled glass countertops, low-VOC paints, or reclaimed wood accents—make sure to highlight these details. They not only enhance your home’s aesthetic but also signal a thoughtful, environmentally responsible approach to design.
  • Install energy-efficient features.
    While it isn’t always cost-effective to add these features solely to sell your home, if you plan on making any upgrades to windows, systems, or appliances, keep energy efficiency in mind. You may also want to consider upgrades like a smart thermostat that can both help cut utility bills and show potential buyers that your home is loaded with the latest technology.
  • Take steps to reduce energy loss throughout the home.
    Simple upgrades like sealing gaps around doors and windows, adding weather stripping, or insulating the attic can significantly improve a home’s energy efficiency.12  These improvements may seem small, but they can lower utility bills and demonstrate to buyers that the home has been well maintained with long-term savings in mind.

We can help you identify the most impactful energy-efficient upgrades and highlight your home’s sustainable features to attract today’s eco-conscious buyers.

Partnering for Success: Your Strategic Advantage in Today’s Market

Ken and Libby Guthrie, Guthrie Group Homes, Knoxville TN Real Estate
Ken and Libby Guthrie, Guthrie Group Homes, Knoxville TN Real Estate

Successfully selling your home in today’s competitive and ever-evolving market requires more than luck—it demands insight, preparation, and expert strategy.

By aligning your listing with the priorities of today’s buyers, you’ll position your property to stand out and sell faster for top dollar.

Our team is here to guide you every step of the way. From personalized recommendations and trusted vendor referrals to strategic pricing and marketing, we’re committed to helping you achieve a smooth and profitable sale.

Ready to take the next step? Contact us today for a complimentary home value assessment and customized sales plan designed to make your property shine. Let’s work together to turn your real estate goals into reality!

The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.

Sources:

1. The Mortgage Report – https://themortgagereports.com/111334/monthly-for-sale-home-listings
2. Bright MLS – https://brightmls.com/article/what-will-homebuyers-want-in-2025
3. Homelight – https://www.homelight.com/blog/which-renovations-increase-home-value/
4. Homelight – https://www.homelight.com/blog/buyer-how-to-buy-a-house-while-selling-your-own/
5. Homelight – https://www.homelight.com/blog/real-estate-top-agent-insights-for-end-of-year-2024/
6. Federal Housing Finance Authority – https://www.fhfa.gov/blog/insights/opening-new-doors-overcoming-obstacles-to-attain-affordable-homeownership
7. LendingTree – https://www.lendingtree.com/home/mortgage/buydown/
8. National Association of Realtors – https://www.nar.realtor/research-and-statistics/research-reports/remodeling-impact-report-outdoor-features#
9. Yahoo – https://www.yahoo.com/lifestyle/home-trends-buyers-looking-2025-151535883.html
10. Apartment Therapy – https://www.apartmenttherapy.com/2025-house-style-trend-prediction-real-estate-37448456
11. National Association of Realtors – https://www.nar.realtor/magazine/real-estate-news/sales-marketing/13-features-new-home-buyers-say-are-essential-desirable
12. EnergyStar – https://www.energystar.gov/saveathome/seal_insulate/why-seal-and-insulate

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Home Sellers

Staging Your Home to Sell: 7 Proven Steps to Attract Buyers and Boost Offers

Selling your home quickly and at the right price takes more than just listing it online.

To draw in potential buyers and secure top offers, your home needs to stand out. That’s where home staging comes in.

By strategically preparing your home—through redecorating, repairing, and making it look its best—you can make a lasting impression and significantly increase its appeal.

The numbers speak for themselves: according to the National Association of Realtors, 81% of buyers’ agents report that staging makes it easier for potential buyers to envision themselves living in a home.

Moreover, 44% of buyers’ and sellers’ agents say that staging can increase a home’s sales price, and 48% of sellers’ agents agree it shortens the time a house spends on the market.1

You can choose to stage your home yourself with advice from your real estate agent or work with a professional stager.

Whichever route you take, here are seven essential strategies to transform your home into a buyer’s dream.

Step #1: Declutter and Depersonalize

The first step in staging is to declutter and depersonalize your home. A recent survey of real estate agents found that this simple step can increase your home’s sale price by 3-5%.2

Ideally, you want to create a clean, neutral canvas where potential buyers can imagine their own lives.

Remember that staging isn’t interior design—the goal isn’t to add personal, homey touches but to take them away.3

While you may love having plenty of comfy furniture, family photos, and unique knick-knacks, these items can distract potential sellers and make your home feel smaller.4 Be especially mindful to remove children’s toys and pet items.

The task can feel overwhelming, but consider it a head start on packing for your move — and an opportunity to clear out things you no longer need.

If you have a lot of belongings, renting a storage unit might be a smart way to keep things tidy while your home is on the market.

Step # 2: Deep Clean and Repair

A sparkling clean home leaves a fantastic first impression. Deep clean every room, paying special attention to areas that are often overlooked, like baseboards, windows, and appliances.

Even minor smudges, scrapes, or signs of pet hair can put off some buyers. Your goal? Make it look like no one has ever lived there!5

Minor repairs are equally important. Fix slight imperfections like chipped paint, regrouting tiles, and replacing worn hardware.

These easy cosmetic updates make a big difference in how buyers perceive your home’s value. For example, refinishing hardwood floors can offer a 147% return on investment.6

Need help getting your home spic-and-span? Let us recommend a professional who can help.

Step #3: Pick Up a Paintbrush

Neutral Walls Appeal to the Widest Range of Buyers
Neutral Walls Appeal to the Widest Range of Buyers

While buyers may repaint after they move in, the color and condition of your walls still have a big impact on their impression of the home as a whole.

Neutral tones like beiges and off-whites appeal to the widest range of buyers—and to the friends and relatives who are also weighing on purchasing decisions.7

If your home features bold colors or striking wallpaper, consider a repaint before you list. When choosing paint colors, make sure to think about how they’ll appear in listing photos and videos. Light, neutral shades can make rooms look brighter and more spacious.

Repainting is especially important in high-traffic areas like the kitchen. Painting outdated cabinets in white or a soft gray can also modernize your space.8

Step #4: Enhance Curb Appeal

First impressions matter, and your home’s exterior is the first thing buyers will see. That’s why 98% of agents believe that curb appeal is crucial to attracting a buyer.9

Boost your home’s curb appeal by power-washing the exterior and touching up your deck’s varnish.5 You might also consider repainting your front door.

Research shows that a freshly painted front door in a classic shade like black or terracotta can increase offers by thousands of dollars.10

And don’t forget landscaping! Keep your lawn tidy, remove dead or dying plants, and consider adding seasonal flowers. Even standard lawn service can lead to a 217% return on investment.9 If you need assistance, we’re happy to offer a referral to landscapers in our area.

Step #5: Stage Key Rooms

When staging, concentrate on the rooms that matter most to buyers: the living room, primary bedroom, and kitchen. These spaces have the greatest influence on a buyer’s decision.1

If you’re working with a professional stager, they may bring in furniture and decor.3 If not, make the most of what you have, and don’t worry about how you’d arrange furniture in real life. This is just about showing off the space.

Arrange furniture to create an open, inviting flow.5 Use large rugs to make rooms appear bigger and ensure artwork complements rather than overwhelms the space.7 Add pops of color with fresh flowers or simple decor like pillows to bring warmth without personalizing the space too much.

Step #6: Put Your Home in Its Best Light

Lighting is Key to Make Your Home Feel Welcoming
Lighting is Key to Make Your Home Feel Welcoming

Lighting is key to creating a welcoming atmosphere in your home. Natural light in particular makes any room feel more airy and spacious, so it’s essential to make the most of it.

First, remove heavy curtains or blinds — if a room feels bare without a window treatment, hang sheer curtains or light-filtering shades to invite the outdoors in.

Next, take a look at the landscaping surrounding your home. If overgrown hedges or trees block windows, especially on the ground floor, consider cutting them back or removing them entirely to let in the sunshine.

Of course, homes need more than just natural light — and it’s important to use a combination of types of lighting to suit different uses and moods.

Experts recommend that each room have three light sources: ambient lighting (think ceiling lights or chandeliers), task lighting (like lamps or under-cabinet lights), and accent lights (like track lighting and picture lights).11

If needed, replace outdated fixtures with more modern options.12 Even swapping out lightbulbs can make a difference—opt for warm, 2700k bulbs to create an inviting glow.7

Have hard-to-reach windows or need help installing new lighting fixtures? We’re happy to refer a professional who can help.

Step #7: Show Off Your Work with Photography

These days, most buyers will first see your home online, making high-quality photos essential. According to the National Association of Realtors, 89% of agents agree that professional photos are critical to marketing a listing.1

Depending on your home and market, you may also benefit from marketing your property with videos, virtual tours, and even virtual staging, where photo editors swap out furniture and colors to show how your home would look with different decor.

Talk to your agent about what makes sense for your situation, and work with them to hire professionals who can capture your staged home in its best light.

When it comes time, treat the photo shoot like an open house—everything should be spotless, well-lit, and arranged to show off your home’s best features.

The Bottomline

Ken and Libby Guthrie, Guthrie Group Homes, Knoxville TN
Ken and Libby Guthrie, Guthrie Group Homes, Knoxville TN

Whether or not staging is worth the investment depends on your home’s condition, your desired sale timeline, and your local market.

Before committing to professional help or cosmetic upgrades, reach out for a free consultation. We can help you assess the best path forward and connect you with the best professionals to make it happen.

The above references an opinion and is for informational purposes only.  It is not intended to be financial, legal, or tax advice. Consult the appropriate professionals for advice regarding your individual needs.

References:

  1. National Association of Realtors – https://www.nar.realtor/sites/default/files/documents/2023-profile-of-home-staging-03-30-2023.pdf
  2. Homelight – https://www.homelight.com/blog/how-to-clean-out-a-house-to-sell/
  3. National Association of Realtors – https://www.nar.realtor/blogs/styled-staged-sold/6-things-home-stagers-wish-real-estate-pros-knew-about-staging
  4. Coldwell Banker – https://blog.coldwellbanker.com/home-staging-mistakes-to-avoid/
  5. Zillow – https://www.zillow.com/learn/how-to-stage-house-to-sell/
  6. NAR – https://www.nar.realtor/magazine/real-estate-news/stub-for-148394
  7. House Beautiful – https://www.housebeautiful.com/design-inspiration/real-estate/a61712558/how-to-make-your-house-sell-over-asking-according-to-professional-home-stagers/
  8. HGTV – https://www.hgtv.com/lifestyle/real-estate/15-secrets-of-home-staging-pictures
  9. National Association of Realtors – https://cdn.nar.realtor//sites/default/files/documents/2023-03-remodeling-impact-outdoor-features-03-17-2023.pdf
  10. Zillow – https://www.zillow.com/learn/what-color-paint-front-door/
  11. Martha Stewart – https://www.marthastewart.com/2126982/how-to-layer-your-lighting
  12. Martha Stewart – https://www.marthastewart.com/outdated-lighting-trends-8421744
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Home Sellers

My Home Didn’t Sell! Now What?

When it comes to listing their home, most home sellers want three things: 1) to make a lot of money, 2) to put in minimal time and effort, and 3) to sell quickly.

But the reality is, selling a home is rarely that simple. And homeowners who try to do it themselves—or receive bad advice—can end up stuck (months later) with a property that hasn’t sold.

If that’s you, don’t panic! We’ve outlined the top five reasons a home doesn’t sell—and action steps you can take to overcome each of these issues.

Not sure why your property didn’t sell?

If you’re not already working with an agent or your listing has expired or been withdrawn, give us a call!

📲 865-364-0200
📧 [email protected]

We’d be happy to offer a free, no-obligation assessment and create an action plan to get your home SOLD.

This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.

Bad Timing

If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.

When there are a lot of people who want to buy homes (demand) and a shortage of inventory (supply), it’s considered a seller’s market.

During a seller’s market, listings tend to get snapped up quickly.

In a buyer’s market, however, there are more homes for sale than active buyers.

This can cause homes to sell for less money and to sit on the market for a longer period of time before receiving an offer.

What causes the shift between a seller’s market and a buyer’s market?

Economic factors like interest rates, affordability, domestic growth, and the unemployment rate can all impact buyer demand.

Over the past year, for example, higher mortgage rates have not only made it harder for some borrowers to qualify for a home loan, they have also sharply pushed up homebuyers’ anticipated monthly payments.1

So even if a buyer was interested in your home, they may have passed on it if they couldn’t qualify for a mortgage at your asking price.

Seasonal factors like weather, holidays, and school schedules can also increase or dampen the activity and motivation of buyers.

Additionally, unexpected events, such as a natural disaster or a stock market crash, can cause some buyers to put their purchasing plans on hold until conditions normalize.

Now What?

If timing does appear to be a factor, it may be advisable to delay relisting your property. Of course, that’s not feasible (or desirable) for every seller.

In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing.

Where there’s a will to sell, there’s usually a way. Fortunately for sellers, people will always need a place to live, and there will be a percentage of the population that is motivated to buy quickly.

If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent.

We’re in the field every day and have access to the latest market data.

We can estimate how long a home like yours should take to sell given current market conditions and help ensure that your asking price is competitive.

Ineffective Marketing

Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.

Take a look at the listing description. Did it entice buyers to visit your property?

A well-written description should be clear and compelling while highlighting your home’s most desirable features.

Additionally, it should have utilized best practices for search engine optimization (SEO) to ensure that it was found by buyers who were looking for homes online.

And how well did the listing photos showcase your property? Many buyers use photos of a home to decide whether or not to visit it in person.

In fact, 85% of buyers who browse online find photos “very useful” in their home search.2 Poor quality or a low quantity of listing photos could have kept potential buyers from stepping through your door.

Another factor to consider is whether your listing reached the right audience. This can be especially important if you have a unique or highly-customized home.

The Multiple Listing Service is a great place to start, but some properties require a more robust marketing approach.

Now What?

If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach.

We employ a strategic Property Marketing Plan that uses the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.

For example, we know what buyers in this market want and can craft a persuasive description to pique their interest.

And since good listing photos are so crucial, we work with the top local photographers to ensure each shot is staged to your home’s advantage.

We also know how to get your listing in front of the right audience—one that will appreciate its unique features.

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to your target market.

Want to learn more about our multi-step marketing strategy? Reach out for a copy of our complete Property Marketing Plan.

Poor Impression

If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.

Start with your home’s structure and systems. Are there large cracks in the foundation? How about doors and windows that don’t properly close?

Are there water stains on the walls or ceiling that could signal a leak? These can be major “red flags” 🚩 that scare away buyers.

Next, examine your curb appeal. Does the yard need mowing or do the hedges need trimming?

Are there oil stains on the driveway? Any peeling paint or rotted siding?

If your home’s exterior looks neglected, buyers may assume the entire house has been poorly maintained.

Now move on to the interior of your home. Is it clean? Is there a noticeable odor?

Have you taken the time to depersonalize and declutter each room?

Buyers need to be able to picture their items in your home, but that’s difficult to do amongst your family photos and personal collections.

And oversized furniture and packed closets can make a space seem small and cramped.

Now What?

When we take on a new listing, we always walk through it with the homeowner and point out any repairs, updates, or decluttering that should be done to maximize its sales potential.

We also share tips on how to prep the property before each showing.

In some cases, we will recommend that you utilize staging techniques to highlight your home’s best features and help buyers envision themselves living in the space.

Home staging is one of the hottest trends in real estate—because it works!

According to the Real Estate Staging Association, professionally-staged homes sell, on average, 9 days faster and for $40,000 over list price.3

In addition, the National Association of Realtors suggests that staging can help push up your final sale price by as much as 20%.4

Some sellers choose to hire a professional home stager, while others opt to do it themselves, using guidance from their agent.

We can help you determine the appropriate budget and effort required to get your home sold.

The Price is Too High

Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced.

Attitudes have changed since the Federal Reserve started hiking interest rates.

Many of today’s homebuyers are no longer willing or able to pay as high a price on a new home as they might have when borrowing costs were lower.5

If your home’s original asking price was set using sales data from the market’s peak, then you may need to rethink your pricing strategy.

Economic factors aren’t the only reasons, though, why a home’s asking price might not match its market value.

Pricing a home can be tricky, regardless of the economic climate, because so many factors can impact how much buyers are willing to pay.

For example, unique, highly customized, and luxury properties are particularly difficult to price because there aren’t a lot of comparable homes with which to compare them.

Regardless, if your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.

Now What?

If you aren’t in a rush to sell your home, adjustments to timing or marketing may bring in a new pool of potential buyers.

And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.

However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs to sell.

We are local market experts and have access to the latest market data and comparable sales in your neighborhood.

We can help you determine a realistic asking price for your home given today’s market conditions.

Just reach out for a free home value assessment!

You Hired The Wrong Agent (Or Worse, No Agent At All)

If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone.

Many sellers whose listings languish until they expire or are withdrawn feel this way.

While most agents have the best of intentions, not all of them have the skills, experience, instincts, or local market expertise to devise a winning sales strategy in this challenging market.

Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. This can be an equally frustrating endeavor.

Although selling your home independently can help cut some costs, it can also be extremely risky and may even lose you money in the long run.

For example, research by the National Association of Realtors suggests that For Sale By Owner (or FSBO), homes tend to sell for less than homes represented by a professional.

In 2021, for example, the average FSBO home sold for $105,000 less than the average home sold with the assistance of an agent.6

Now What?

If either of those scenarios sounds familiar, you need to ask yourself: “Would I still be interested in selling my home if I could get the right offer?”

If so, we should talk.

We understand how frustrating it can be when you’ve put a lot of time, money, and effort into prepping your property for the market and it doesn’t sell.

We also empathize with how disruptive a delayed home sale can be to your life.

By now, don’t you owe yourself more than the status quo when it comes to your real estate representation?

Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing.

It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.

Ready to Make Your Move?

Guthrie Group Homes Knoxville Real Estate
Guthrie Group Homes Knoxville Real Estate

Let’s talk. We can help you figure out why your home didn’t sell and how to revise your sales strategy and set your home up for success.

The housing market has experienced a shift and the waters may be choppier than usual for a while.

But there’s still plenty of opportunity in the current market: You just need a guide who knows where to look and how to find it.

📲 865-364-0200
📧 [email protected]

Sources:

  1. New York Times
  2. National Association of Realtors
  3. Real Estate Staging Association
  4. National Association of Realtors
  5. Marketplace
  6. National Association of Realtors
Is It Possible to Give 10 Stars
Is It Possible to Give 10 Stars

This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.

The above references an opinion and is for informational purposes only. It is not intended to be financial, legal, or tax advice.

Consult the appropriate professionals for advice regarding your individual needs.

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